When CaremarkRx engaged Financial Roadshow to help their team host Caremark’s first investor day they were well on their way to becoming the nation’s leading pharmacy benefit management company.
After discussing meeting objectives and reviewing perception studies, we developed a plan for the meeting and a strategic theme “It All Starts with Care”. Under that umbrella our team worked with speakers to develop their presentations and plan the facilities tour.
We produced a video of customers, consumers and Caremark manager testimonials that told the “It All Starts with Care” story and developed a conference website and invitations. We also developed a walk-in motion graphic for the meeting that set the tone.
It was a highly effective formula that helped Caremark begin to change investor perceptions, and one which Caremark asked us to prescribe again and again.
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